Get in touch
Hi! I like you already!
I wear a lot of hats. I'm guessing you do too.
I'm a Certified Conversion Copywriter.
I'm a leader
of women and editor
of words at (in)courage.
Three loud and hungry boys call me Mom.
I'm wife to Chris (for 18 years), a daughter, sister, friend.
I'm a hiker, a reader, a life-long learner, and regular nap taker (amen?).
But the most important thing about me is that I'm a daughter of the King, friend to Jesus, and home to the Holy Spirit. These are hats I never take off. Loving God and being loved by Him influences all that I am and all that I do.
Also, it's not just a line when I say I'm glad you're here. I mean it. Really.
Whether you came to this page to see if I'm a copywriter you want to hire, a speaker you want to book, an author you want to read, or just a friend you want to know, I'm glad you're here.
I'm eager to:
- know your story
- support your goals
- infuse hope where you need it &
- equip you to live out your God-given calling
THANK YOU for spending this moment with me.
Your Success Is My
happy place
If you are a business owner, entrepreneur, author, speaker, coach, or leader of any kind, you're in the right place!
Let me tell you more about my road to becoming a Certified Conversion Copywriter...
I’ve been active in the online space for 14 years – from the early days of blogging and social media, to authoring multiple books & Bible studies, to speaking across the nation and editing, project managing, and leading for a large organization with an international reach. In all these roles I have created a LOT of content. Good words that God has been faithful to use to reach, engage, encourage, and equip people.
But through becoming a certified conversion copywriter, I’ve learned that not all content is copy. What is copy? Copy is essentially words that sell.
Content communicates a message, but copy connects that message directly to the potential buyer’s felt need and uses results-oriented language to lead to a conversion (e,g,. buy the book, sign up for the coaching, join the email list).
As a copywriter, I have been trained in the art and science of buying triggers, how to write email subject lines for the highest open rates, and a proven framework for sales pages and websites that will move people from interested followers to paying customers.
In other words, my main job (and delight) as a conversion copywriter is to clarify messaging, amplify offerings, and increase sales!
Sound like something you need?
Let's Work Together!
Things you should know...
- I have a bachelor's degree in Creative Writing and a master's degree in English.
- I co-host the Hope & Reason podcast
with one of my best friends in the whole big/small world.
- Words are my love language. (And pie. Words & pie.)
- I grew up with all sisters but love being a boy mom.
- I hang out on Instagram
to bring hope & comfort to others: no one should feel alone in their struggles.
- I need a lot of ice in my drinks. A lot.
- I have more than 10 years of marketing experience.
- Anxiety is part of my story but it does not define me.
- I’m in love with Jesus and forever blown away by the kindness of God.
I call Southern California home and tromp around in our local foothills as often as possible. But I serve clients and speak to audiences far and wide.
- I have a bachelor's degree in Creative Writing and a master's degree in English.
- I co-host the Hope & Reason podcast with one of my best friends in the whole big/small world.
- Words are my love language. (And pie. Words & pie.)
- I grew up with all sisters but love being a boy mom.
- I hang out on Instagram to bring hope & comfort to others: no one should feel alone in their struggles.
- I need a lot of ice in my drinks. A lot.
- I have more than 10 years of marketing experience.
- Anxiety is part of my story but it does not define me.
- I’m in love with Jesus and forever blown away by the kindness of God.
Becky Keife Official Bio
Becky Keife is the Community and Editorial Manager for DaySpring’s (in)courage, a widely followed online community and resource creator for Christian women. Becky is also a beloved speaker and the author of No Better Mom for the Job: Parenting with Confidence (Even When You Don’t Feel Cut Out for It)
(Bethany House, 2019). Through humorous stories, practical tools, and biblical insight, she is a skilled champion of parents in the thick of it.
Becky’s most recent book, The Simple Difference: How Every Small Kindness Makes a Big Impact, was published with a companion Bible study, Courageous Kindness
(Revell 2021). As a leader and Bible teacher, Becky is passionate about helping others see more of the people in front of them, more of God’s kindness toward them, and more of His power within them. Her new Bible study with (in)courage, Create in Me a Heart of Peace, released in August 2022, and was followed by (in)courage’s next trade book, Come Sit with Me: How to Delight in Differences, Love Through Disagreements, and Live with Discomfort, for which Becky was the general editor and project manager (Revell 2022). She also compiled, edited, and contributed to (in)courage most recent title, 100 Days of Strength in Any Struggle, a devotional journal (DaySpring 2024).
Becky holds a bachelor’s degree in Creative Writing from California State University, Long Beach, and a master’s in English from Azusa Pacific University. With almost two decades of experience as a professional editor, she enjoys encouraging and equipping other writers to serve their communities and use their voices for God’s glory.
Becky has an anxiety disorder and she loves Jesus. She is passionate about dismantling the stigma of mental illness and equipping believers to correctly apply Scripture She wants others to know God’s radical, relentless, far-reaching love.
In 2023, Becky expanded her professional offerings to include conversion copywriting and brand messaging services through her company Lightbulb Copy LLC. She is a certified copywriter through Clickworthy Copywriting Certification and loves supporting online business owners in impacting the world one person, one sale, at a time.
Becky feels closest to God and most attuned to His voice when she’s hiking shady trails and exploring creation. Becky lives near Los Angeles with her husband and their three quickly growing sons.
tell me your story!